Forsythe Jewelers

Forsythe has been at 66 Monroe Avenue since 1927 — nearly a century of fine jewelry in Pittsford, now in its fourth generation of family ownership. That kind of longevity in a single location isn't luck. It's what happens when a jeweler builds genuine trust with a community over decades. The store is accredited by The American Gem Society, with two certified gemologists on staff and an in-house gem lab. The selection covers diamonds, colored gemstones, engagement rings, wedding bands, and estate jewelry — but what sets Forsythe apart is custom design. Bring an idea, a sketch, or just a feeling about what you want, and the team will work with you to build it. They also handle repairs, restoration, appraisal, and heirloom recreation. If a treasured piece is beyond repair, they can recreate it from scratch using similar techniques and materials. Walk-ins are welcome. Appointments available for consultations, cleaning, shopping, and repairs. Open Monday through Saturday.